Why Lawyers Need a Business Coach

Time Magazine says, “Coaching is an action-oriented partnership that concentrates on where you are today and how you can reach your goals.” Today’s competition facing the business world – especially lawyers – demands that everyone who wants to succeed have a coach....

Lead Generation vs. Sales

Lawyers have come a long way since the law changed in 1977 allowing them to advertise and thus establish marketing campaigns. In today’s world lawyers know they need to market their services. What most lawyers haven’t transitioned to yet is a SALES mindset. Lead...

Why Lawyer Should Use LinkedIn

So you are not a social media guru and you don’t have time to participate in all of these social media communities. Or maybe you have created a profile on LinkedIn (LI) because someone you know professionally has invited you to link to them. Whether you have added...

Defining a Marketing Opportunity

What Is a Marketing Opportunity? It’s a situation that presents itself with an opportunity to bring in new business. To find the opportunity, ask yourself: “ What are my prospect’s needs?” and “What is his/her current situation?” Let’s assume you have built a...