Effective Networking for Business Development

Networking isn’t about how many people you meet or how many business cards you swap. It’s about strategically creating opportunities to develop new business. Not business from clients – not business from known referral sources – but new business from companies that...

I’m Too Busy to Be Marketing

In order to keep clients and bring in new clients, you must market yourself and your services. But if you are too busy with client work, how can you find the time to be marketing (a/k/a business development)?   There are no guarantees in today’s business world....

Good Relationships Develop Your Business

The power of good relationships is often underestimated as an important marketing tool for business development. Whether your business has a product to sell or is a service you provide, strong relationships can help you grow it. Relationships are the key to referrals,...

Measuring Marketing ROI

Are you marketing your business effectively? Do you have a plan? A budget? Good. All of these are important to effective marketing. Here is the BIG question…are your getting a good return on your investment (ROI)? ROI is often not tracked by businesses unless they...