by Dee Schiavelli | Aug 2, 2015 | Business Development
Time Magazine says, “Coaching is an action-oriented partnership that concentrates on where you are today and how you can reach your goals.” Today’s competition facing the business world – especially lawyers – demands that everyone who wants to succeed have a coach....
by Dee Schiavelli | Jun 2, 2014 | Sales
Lawyers have come a long way since the law changed in 1977 allowing them to advertise and thus establish marketing campaigns. In today’s world lawyers know they need to market their services. What most lawyers haven’t transitioned to yet is a SALES mindset. Lead...
by Dee Schiavelli | Feb 8, 2014 | LinkedIn
So you are not a social media guru and you don’t have time to participate in all of these social media communities. Or maybe you have created a profile on LinkedIn (LI) because someone you know professionally has invited you to link to them. Whether you have added...
by Dee Schiavelli | Jan 8, 2009 | LinkedIn, Marketing
What is Social Networking? Social Networking is the “6 degrees of separation” as enabled by the Internet. It harnesses the power of instant communication with a broad range of expression, and is able to reach individuals worldwide. It’s fundamentally about people, not...
by Dee Schiavelli | Dec 8, 2008 | Marketing
What Is a Marketing Opportunity? It’s a situation that presents itself with an opportunity to bring in new business. To find the opportunity, ask yourself: “ What are my prospect’s needs?” and “What is his/her current situation?” Let’s assume you have built a...
by Dee Schiavelli | Jun 8, 2008 | Marketing
Networking isn’t about how many people you meet or how many business cards you swap. It’s about strategically creating opportunities to develop new business. Not business from clients – not business from known referral sources – but new business from companies that...
by Dee Schiavelli | Jan 8, 2008 | Marketing
In order to keep clients and bring in new clients, you must market yourself and your services. But if you are too busy with client work, how can you find the time to be marketing (a/k/a business development)? There are no guarantees in today’s business world....
by Dee Schiavelli | Dec 8, 2007 | Planning
Start the New Year with a marketing calendar. Take a yearly calendar and in each month fill in the names of your key clients noting how and when you will be in contact with them. Every key client should have at least one contact activity monthly. That activity might...
by Dee Schiavelli | Sep 8, 2007 | Networking
The power of good relationships is often underestimated as an important marketing tool for business development. Whether your business has a product to sell or is a service you provide, strong relationships can help you grow it. Relationships are the key to referrals,...
by Dee Schiavelli | Jan 13, 2007 | ROI
Are you marketing your business effectively? Do you have a plan? A budget? Good. All of these are important to effective marketing. Here is the BIG question…are your getting a good return on your investment (ROI)? ROI is often not tracked by businesses unless they...
