by Dee Schiavelli | Jan 8, 2009 | LinkedIn, Marketing
What is Social Networking? Social Networking is the “6 degrees of separation” as enabled by the Internet. It harnesses the power of instant communication with a broad range of expression, and is able to reach individuals worldwide. It’s fundamentally about people, not...
by Dee Schiavelli | Dec 8, 2008 | Marketing
What Is a Marketing Opportunity? It’s a situation that presents itself with an opportunity to bring in new business. To find the opportunity, ask yourself: “ What are my prospect’s needs?” and “What is his/her current situation?” Let’s assume you have built a...
by Dee Schiavelli | Jun 8, 2008 | Marketing
Networking isn’t about how many people you meet or how many business cards you swap. It’s about strategically creating opportunities to develop new business. Not business from clients – not business from known referral sources – but new business from companies that...
by Dee Schiavelli | Jan 8, 2008 | Marketing
In order to keep clients and bring in new clients, you must market yourself and your services. But if you are too busy with client work, how can you find the time to be marketing (a/k/a business development)? There are no guarantees in today’s business world....
by Dee Schiavelli | Dec 13, 2006 | Marketing
Teaching Lawyers to Ask About Customer Service Good client service is an intangible experience, but “like pornography, I know it when I see it.” When we ask our lawyers if they believe they are giving their clients good service, they will, of course, say yes. Some...
